The Principles of Digital Marketing module will introduce you to the main pillars and help you identify the main purpose of Digital Marketing. Module Overview Module 1: Principles of Digital Marketing You will also learn how to leverage these strategies to gain competitive advantage for both your business and for your career. Our panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing thereby creating innovative strategies. You will be able to create, launch, manage and analyse digital marketing campaigns that yield great return on investment. Through intense praticals, dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing as well as brand-building skills. The program is suitable for professionals of all levels and disciplines, more so, it will prepare you to take up a more specialist role within the overall marketing domain. The Digital Marketing Professional Certificate is ideal for anyone involved in the planning, implementation or measurement of digital strategies or anyone who would like to pursue a career in this area It is especially suitable for students in marketing and students who aspire to make a career in the digital world. Certified Professional In Complete Digital Marketing Who should take this course?
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